Marketing and Pricing Strategies Sample Essay

SRS needs to develop a selling channel system peculiar to its new bygasse prescription bottle. Basically. SRS should place its mark market. and change by reversal applied scientist its supply concatenation. called demand-chain planning. Its mark market is every marketer of prescription drug bottles. SRS can use a push scheme. tasking its gross revenues force and perpetrating resources to lure mediators to transport. promote. and sell the bygasse prescription bottle to stop users ( Kotler & A ; Keller. 2007 ) . SRS will use an intensive distribution scheme. where the maker uses as many mercantile establishments as possible ( Kotler & A ; Keller. 2007 ) . The bygasse prescription bottle can be distributed to three separate mediators: big pharmaceutical companies. sweeping prescription bottling companies. and retail drug shops.

This new merchandise can be appealing to these mediators. as there is a turning attempt globally to cut down waste and the usage of plastics. In add-on. this will be attractive to companies with corporate duty enterprises. These schemes can be employed both SRS’ place base in India. every bit good as internationally in Panama. An extra mediator for SRS in its Panama launch will be through the Panamanian authorities. The Social Security Department of Panama yearly invites commands from companies to provide. shop. conveyance and present drugs for a minimal 12-month term [ ( Cardinal American Business Network. 2012 ) ] . SRS can spouse with one of these companies doing a command to provide the bygasse prescription bottle. Domestic and International Pricing Schemes

Kotler and Keller ( 2007 ) suggest a six-step theoretical account for puting monetary value policy ( Kotler & A ; Keller. 2007 ) . First. SRS should choose its pricing aim. Initially. SRS should put a survival pricing nonsubjective to merely cover its variable costs to obtain a toehold in the market. so a market-penetration scheme to maximise its overall market portion. The following measure is to find demand ( Kotler & A ; Keller. 2007 ) . While the monetary value snap of demand for prescription drug bottles would be inelastic ( demand would non alter if there was a alteration in monetary value ) . the demand is more elastic for the bygasse prescription bottle. since it is a new merchandise. and it will be more expensive ab initio. The 3rd measure involve gauging costs ( Kotler & A ; Keller. 2007 ) .

Assuming that accommodating bygasse production to make the prescription bottle will transport extra costs than regular plastic bottles. the initial cost will be higher than the fictile bottle. Besides. when establishing the merchandise in Panama. the variable cost per bottle will besides include the transportation cost to Panama. Traveling frontward. SRS will find whether it is profitable to bring forth the bottle in Panama. as Panama is a major manufacturer of sugar cane [ ( Central Iintelligence Agency. 2012 ) ] . Analyzing SRS’ rivals. due to the cost of new engineering. the fictile bottle makers will be able to bring forth and therefore sell their bottles at a lower cost. SRS will necessitate to choose a pricing method based on the costs. competitor’s monetary values. and consumer demand ( Kotler & A ; Keller. 2006 ) . In this instance. SRS should utilize a going-rate pricing method. puting its monetary value a small higher than its rivals plenty to cover costs and to come in the market.


Cardinal American Business Network. ( 2012 ) . Business to Business-Central America Data. Retrieved December 9. 2012. from CentralAmericaData. COM: hypertext transfer protocol: //en. centralamericadata. com/en/article/home/Panama_Purchase_of_Medicines_for_15_million Central Iintelligence Agency. ( 2012 ) . Panama. Retrieved December 9. 2012. from The World FactBook: hypertext transfer protocol: //www. Central Intelligence Agency. gov/library/publications/the-world-factbook/geos/pm. hypertext markup language Kotler. P. . & A ; Keller. K. ( 2007 ) . A Model for Marketing Management. Third Edition. Prentice Hall.