Mercedes benz marketing plan Essay

Mercedes Benz is one of the most recognizable names in the universe. If you mention auto. luxury. reliable. public presentation and “The Best or Nothing” . the first name it comes on your head is Mercedes Benz. History of Mercedes Benz is the greatest out at that place. but I am traveling to concentrate on the Mercedes Benz USA. besides known as MBUSA. MBUSA is a division responsible for distribution and selling of Mercedes Benz merchandises in the U. S. The central office of MBUSA are in Montvale. New Jersey. There are two dealership locations of MBUSA in northeast Ohio. one in Willoughby and the other one in Bedford.

Besides included in their division are Maybach. Smart and Sprinter. Although founded in 1965. MBUSA started importing Mercedes Benz in 1952. and the iconic auto that started it all was 300SL Gullwing. It was founded under Max Hoffman ; the current CEO of MBUSA is Steve Cannon. Other cardinal forces at MBUSA are Harald Henn CFO and VP. Inigo Mazquiaran GM of Corporate Finance and Joachim Schmidt Executive Vice President of Gross saless & A ; Marketing for Mercedes-Benz. Over the undermentioned old ages. MBUSA grew into a countrywide organisation. now using over 1500 people.

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The company besides has 356 associated franchises that employ 21. 500 people themselves. MBUSA operates in the Car Dealership industry. in the distribution and selling division of auto gross revenues industry to be more specific. With 305. 072 rider vehicles sold in the U. S. in 2012. SWOT Analysis Strengths: 1. Mercedes Benz has a strong trade name value and planetary leader in premium autos 2. Leader in invention i. e. 1st to present diesel engines. fuel injection and anti-locking brakes Failings: 1. High care cost of Mercedes Benz auto 2. High monetary values compared to competition Opportunities:

1. Developing intercrossed autos and fuel efficient autos for the hereafter 2. Fast turning luxury car market & A ; increased income Menaces: 1. Ever increasing fuel monetary values 2. Intense competition from planetary car brands The Competition: 1. BMW 1. Porsche 2. Audi 3. Volkswagen 4. Jaguar 5. Ferrari 6. Aston Martin 7. Volvo The Industry they compete in is Oligopoly. Their competitory end is to be planetary top-of-the-mind premium car trade name. By seting their motto as “the best or nothing” . they are be givening to set inside the people’s head that there is non another competition for them.

The chief chance for MBUSA is that the economic system should turn. And the economic system is turning because they sold 15 % more autos so far than last twelvemonth. Their best strength is that they ever have been pioneers. and the leaders in this industry. The engineering on these autos is highest of all time possible. And they keep astonishing people for what they offer ; the good illustration is the all-new 2014 S-Class Mercedes Benz. All competitory advantages. or disadvantages. that Mercedes Benz as a auto offers is reflected at their MBUSA gross revenues division. The merchandise they sell in my sentiment is superior of what their competition offers.