Stereotypes And The Tourist Role Tourism Essay

Introduction of touristry industry

The cordial reception and touristry industry is the universe ‘s largest industry that has been turning significantly in the last few old ages. The notable augmentation of the industry is attributed to many factors such as development of easy manners of transit, altering demands of the people to see assorted finish topographic points, increasing demand for researching adventuresome and artistic topographic points worldwide and creative activity of tourer finishs in legion states for doing the touristry industry an built-in portion of their economic systems ( Bender, Gidlow & A ; Fisher, 2013 ; Wang, 1999 ) .

Since the touristry industry has gained immense importance, it has become a major country of survey of the taking scholarly research workers. These specializers are making extended surveies on the industry, the factors impacting its public presentation and the impact of tourer function on the finish images created by the touristry governments in each state ( Lim, 2007 ; Prentice, 2004 ) . In order to analyze assorted facets of the touristry industry, one school of idea is concentrating on the socio-demographic features and demands related to the specific manners of holidaies or tourer functions ( Cohen, 1974 ; Kim, 2009 ; McCabe, 2005 ) .

For case, Yiannakis and Gibson ( 1999 ) , cited by Nicoletta and Servidio ( 2012 ) , established that the tourer function ‘s penchant is linked to the topographic point where a individual lives in his/her grownup life. On the other manus, 2nd school of idea is analysis the impact of stereotyping of tourer function on the prejudiced patterns that are created by the governments in the finish topographic points ( Lee, Law & A ; Murphy, 2011 ; Jacobsen et al. , 2012 ) . Hence, there is an tremendous aggregation of work on the touristry industry, tourist function and the challenges faced by the participants of the industry.

Contribution of research workers in tourer surveies

In order to analyze the tourer function in the touristry industry, the research workers have utilised the ‘anthropology survey ‘ to bring forth an extended organic structure of theory that can supply aid in specifying and specifying the object of survey i.e. tourer. The classical theoreticians such as Cohen ( 1979 ) , Horne ( 1992 ) , Kadt ( 2001 ) , Pearce ( 1982 ) and Smith ( 1978 ) , cited by Heimtun ( 2007 ) , have ascertained the relationship that exists between invitees and hosts which means that they are created by developing a series of dualities such as locals/foreigners, stability/transience, production/consumption and work/leisure.

Although these dualities do be in the sector but it is of import to gestate the function of tourer that has been chiefly treated by the research workers in a negative manner ( Caru & A ; Cova, 2003 ; Frankin, 2003 ) ; the primary intent is to do some good parts can be made in the field of research. The first purpose of the surveies related to tourers is non to support them and shut the eyes towards the negative facets of the touristry but it should besides foreground the positive facets of the touristry and turn to the challenges that are encountered by the tourers during their visits in the finish topographic points ( Selstad, 2012 ) .

Assorted functions of tourer as depicted by research workers

For decennaries, the tourers have been portrayed as the second-class citizens ( Burner, 2001 ) ; this feeling of being considered as a dumb or unimportant individual has been impacting the intervention of tourers worldwide. Harmonizing to Jack and Phipps ( 2005 ) , the local occupants at finish topographic points used to believe that tourers ‘ activities are lazy, dense and asinine. However, these conventional positions about tourer behaviors have been challenged and many research workers have successfully revamped the tourer functions in the finish topographic points and the displacement has been made on analyzing the tourer experience ( Dann, 2000 ) .

Uriely ( 2005 ) gave a reappraisal on the conceptual development of an first-class tourer experience that has received immense grasp by the concerned governments in the touristry industry. The research worker identified four developmental stages of the tourer functions:

The touristry should be viewed as a separate activity from mundane life modus operandi.

There is a displacement from the portraiture of tourers as homogeneous people as a general signifier to generation of the word pictures that are captured while touristry experience.

A displacement in focal point for the objects displayed by the industry towards the dialogue of significances in subjective manner for finding the degree of experience.

A important move from the decisive and contradictory academic information flow such every bit experience as minutes of truths to harmonising and practical readings.

The chief job in theories about the experience of tourer was that they lack focal point on the term ‘tourist function ‘ . Hence, the modern theoreticians started analyzing the tourer attitudes and behaviors that were depicted by their experiences in the finish topographic points along with the stereotypes that were created among the tourer groups belonging to similar cultural groups, faith, race, civilization and etc. ( Iverson, 2010 ) .

Pigeonholing and prejudiced positions of tourer function

Since many research workers classified the tourer functions on the footing of their analysis, they created certain stereotypes about the tourer functions so that the tourer surveies can be flourished. For case, Cohen ( 1979 ) classified the tourer roles into four classs i.e. the adventurer, the single mass tourer, the vagrant and the organized mass tourer. Jafari ( 2003 ) emphasised that the better categorization of tourer functions can be stereotyped by adding behavioral features such as takes exposures, visits well-known topographic points, cheerily purchases keepsakes, attempts local nutrient, corsets for some in one location and explores legion finishs in private.

From the surveies of modern-day research workers, it is apparent that they defined the function of tourers in conformity to their intent of touristry ; when there was increased focal point on the touristry, there was less accent on handling tourer an person. Cohen ( 1979 ) classified tourers into four wide groups such as recreational type, experimental type, experiential type and experiential type. In each manner of touristry, the tourer wants to hold some clip off from mundane routine so that the energy can be revitalised and research the civilization and aesthetic offerings of the other states that have typical norms, values and societies ( Chok, Mcbeth & A ; Warren, 2007 ) .

The postmodern theoreticians have emphasised that the tourer functions have to be studied from the negotiated and subjective features instead than stiff and reductionist positions that were done by modern-day research workers ; their full focal point is on the tourer functions, significances, attitudes and experiences. The recent nomenclature coined by Jacobsen and Munar ( 2012 ) is ‘anti-tourist ‘ attitude which shows that the tourers want to be viewed in the function of tourer but want to maintain a power distance when in this function.

Harmonizing to these research workers, the construct of anti-tourist function seems to dispute the tourer ‘s sense of individualism and individuality ; the function distance becomes of extreme importance to them as they want to keep a feeling that each person has different experience that can be wholly typical from all other participants and residents of the function ( Litvin, Goldsmith & A ; Pam, 2008 ) . It is believed that each tourer will hold different sense of feelings in changing state of affairss as each one of them has typical values, beliefs, penchants, attitudes and behaviors ( Yang & A ; Wall, 2009 ) .

Most of the research workers have challenged the construct of pigeonholing the tourer function on the footing of cultural differences or nationality because sometimes they frequently lead to misconceptions about tourer groups. For case, it is believed that Nipponese people can non talk English and the tourer usher has to supply them aid when communication among the local occupants ; it is untrue in many state of affairss as there are many Nipponese people who can easy pass on in English.

Similarly, there is a belief that Asiatic people like to eat their nutrient points and do n’t prefer to seek out the local nutrient points of the finish topographic point ; it is a myth every bit good because there are many people who are looking frontward to seek out the new nutrient points of the finish topographic point ( Selstad, 2012 ) . Hence, the tourer functions should non be confined to the limited set of observations as every tourer has typical characteristics and prefers to be treated in conformity to the single personality possessed by the individual.

Rethinking the tourer function

With the robust growing and development in the field of Internet, the tourer functions have changed to a great extent as the tourers have become information searchers and proficient in developing their ain traveling bundles. As they have easy entree to the extended scope of inside informations about assorted finish topographic points, they guarantee that they select the topographic points in conformity to their ain picks so that they have a fantastic clip during their complete touristry ( Selstad, 2012 ) .

The concerned governments have to guarantee that they even make proper usage of the advertisement mediums so that right message is communicated to the tourers. One key point that has to be given equal attending is that the tourers should be treated as single existences and they should be presented many options so that they can hold a sensational traveling experience.


From the surveies of a broad array of theoreticians and research workers, it is apparent that the tourer functions can non be stereotyped as the tourers prefer to be treated as distinguished persons and they avoid being viewed as foreigners or aliens in the finish topographic points. The touristry industries have to guarantee that they offer the most amazing experience to the visitants and offer them limitless chances for transporting out their activities within the ethical boundaries of the state in conformity to the Law.

Hence, the stereotypes have huge impact on the tourer function and it should be changed so that the tourers are willing to see the topographic point on insistent footing and any struggles in their positions about touristry in the several topographic point are tackled decently.