The American Health Information Management Association Essay

AHIMA provides academic and professional support to community members by offering educational chances, professional credentialing services, and on a regular basis printed professional diaries to help in the promotion of Health Information Management ( HIM ) . AHIMA ‘s strategic elements have been to introduce and continuously advancement as engineering progresss. The organisation ‘s chief strategic move is to transition all medical information from paper to an electronic wellness information substructure. This move will be made possible by the benefits of criterions based engineering and by fixing the Health Information Management community to run into the challenges of the germinating health care industry. Currently, AHIMA ‘s primary focal point is on making a national wellness information web to let personal wellness information to be accessible from any medical installation.

AHIMA ‘s mission statement: To be the professional community that improves health care by progressing best patterns and criterions for wellness information direction and the trusted beginning for instruction, research, and professional credentialing.

AHIMA ‘s vision statement: Quality health care through quality information.

AHIMA ‘s values are:

The populace ‘s right to accurate and confidential personal wellness information

Invention and leading in progressing wellness information direction patterns and criterions worldwide

Attachment to the AHIMA Code of Ethical motives

Advocacy and interdisciplinary coaction with other professional organisations

AHIMA ‘s mission and vision statements do non look peculiarly wide in range but the organisation has a really focussed docket. Of the nine mission statement constituents, AHIMA ‘s mission statement includes eight ; therefore the statements adequately identify AHIMA ‘s services and ends. The lone losing constituent is the concern for employees which means AHIMA ‘s mission statement really strong, inspiring, and digesting.

External Factor Evaluation ( EFE )

The External Factor Evaluation ( EFE ) is a strategic direction tool used to measure the external chances and menaces that affects the stableness of the organisation. Each chance and menace is assigned a weight runing from 0.0 to 1.0. The higher the weight that greater the importance of that particulate menace. Each factor is besides assigned a evaluation mark runing from 1 to 4. The higher the evaluation score the better the organisation ‘s ability to react to that factor. Evaluations are company based whereas weights are industry based. A leaden mark is determined by multiplying the weight by the evaluation. Leaden tonss can run from 1.0 to 4.0. A high weighted mark indicates a positive response to external chances and menaces.

AHIMA ‘s external factors include a quickly spread outing wellness information direction industry, new college alumnuss without enfranchisements, and calling whippers. Harmonizing to Bureau of Labor Statistics, the health care industry is the fastest turning industry due to important addition in the aged population. Between 2008 and 2018 the health care industry will bring forth 3.2 million occupations. Forces make fulling the freshly generated places must be decently trained. This is an first-class chance for AHIMA to spread out the wellness information direction section of health care by doing the organisation ‘s benefits and chances known to new and emerging health care professionals.

College alumnuss are besides a moneymaking chance for AHIMA because many new college alumnuss will necessitate professional credentialing to go competitory in seeking employment and advancement chance. Another chance for AHIMA lies with calling whippers. Regularly healthcare workers in other fortes decide to do the switch from clinical places to administrative places. These peculiar health care workers will necessitate the proper preparation to do a successful calling switch.

AHIMA does non hold any measureable menaces to the organisation other than the competition of other professional health care associations. There are other esteemed medical organisations offering go oning instruction chances, similar professional credentialing, and are advanced in the publicity of quality personal health care information. As the HIM industry continues to come on, new professional associations are organizing that offer a quality line of merchandises and services.

AHIMA ‘s EFE MATRIX

Key External Factors

Opportunities

Weight

Rating

Weighted Mark

Healthcare Industry Quickly Expanding

0.5

4

2

New College Graduates

0.25

3

.75

Career Switchers

0.15

2

0.3

Menaces

A

A

A

Other Professional Healthcare Associations

.10

2

.2

Entire

1.0

A

3.25

AHIMA ‘s leaden mark is 3.25 which is good above the norm weighted mark of 2.5. This puts AHIMA is a powerful place to capitalise on the HIM industry. Such a high leaden norm indicates that AHIMA has been successful in reacting to chances and menaces impacting the organisation.

Competitive Profile Matrix ( CPM )

The CPM is a utile strategic direction tool because it helps to find the organisations strengths and failings in relation to its major rivals. The CPM differs from the EFE in that it identifies both internal and external factors. The CPM tonss are calculated merely as the tonss of the EFE Matrix are calculated.

AHIMA ‘s CPM

A

A

AHIMA

A

AAPC

A

ACMCS

A

Critical Success Factors

Weight

Rating

Mark

Rating

Mark

Rating

Mark

Fiscal Position

0.1

4

0.4

4

0.4

2

0.2

Credentialing Offered

0.25

3

0.75

4

1

2

0.5

Continuing Education

0.15

4

0.6

4

0.6

3

0.45

Membership Fees

0.05

3

0.15

4

0.2

4

0.2

Professional Publications

0.1

4

0.4

3

0.3

3

0.3

Quality of Information

0.2

4

0.8

4

0.8

4

0.8

Longevity in Industry

0.1

4

0.4

3

0.3

1

0.1

Name Recognition

0.05

4

0.2

4

0.2

1

0.05

Entire

1

A

3.7

A

3.8

A

2.6

As the CPM shows, AHIMA is rated solid against its direct rivals. AAPC was able to accomplish a entire mark merely 0.1 higher than AHIMA ‘s. AHIMA was non scored the highest because AAPC offers more enfranchisements to the community. In all other factors, AHIMA is every bit every bit strong as or stronger than both AAPC and ACMCS. ACMCS ‘ mark is low in comparing to the other organisations because it is a comparatively freshly formed professional organisation. AHIMA and AAPC have been in the industry for 82 and 22 old ages severally. AAPC was established in 2007 and merely offers three enfranchisements. As the company continues to maturate anticipate its tonss to reflect consequently.

The lone countries AHIMA could better would be the figure of professional certificates offered. Although, AHIMA has a respectable figure of certificates that can be obtained, AAPC has about doubled the figure of professional certificates being offered. AAPC offers all of the certificates offered by AHIMA plus many other important certificates. AHIMA ‘s rank fees are besides the highest of the three rivals for AHIMA ‘s active position. AHIMA does offer more low-cost rank pricing for pupils, and seniors. New alumnuss besides receive a cut down rate for one twelvemonth of rank.

Fiscal Analysis

The fiscal ratio analysis for twelvemonth 2007 and 2008 are calculated based on the information provided in AHIMA ‘s fiscal statements. The undermentioned analysis reveals the organisation ‘s tendencies and overall fiscal operations. This analysis is of import because it allows the organisation to compare itself to industry rivals and to measure its operational effectivity. It besides assists AHIMA in doing informed strategic direction determinations based on the organisation fiscal public presentation.

AHIMA ‘s Financial Ratios ( 1000000s )

Fiscal Analysis

2008

2007

Difference

Growth %

Revenues/Support

$ 17,305,548

$ 15,302,834

$ 2,002,714

13.09 %

Expenses

$ 17,115,185

$ 15,964,311

$ 1,150,874

7.21 %

Internet from Operationss

$ 190,363

( $ 661,471 )

$ 851,834

128.78 %

Inventories

$ 148,664

$ 114,448

$ 34,216

29.90 %

Entire Assetss

$ 25,048,052

$ 20,672,155

$ 4,375,897

21.17 %

Entire Liabilitiess

$ 6,089,776

$ 5,675,121

$ 414,655

7.31 %

Entire Net Assetss

$ 18,958,276

$ 14,997,034

$ 3,961,242

26.41 %

A

A

A

A

A

Current Ratio

4.11

3.64

0.47

12.91 %

Quick ratio

4.08

3.62

0.46

12.71 %

Debt to Total Assetss

0.24

0.27

( 0.03 )

-11.11 %

Timess Interest Earned

4.80

( 9.40 )

14.20

151.06 %

Inventory Employee turnover

17.50

18.00

( 0.50 )

-2.78 %

Fixed Assets Turnover

2.14

1.44

0.70

48.61 %

Entire Asset Employee turnover

0.69

0.74

( 0.05 )

-6.76 %

Tax return on Assetss

0.12

( 0.03 )

0.15

500.00 %

Savingss Indicator

0.01

( 0.04 )

0.05

125.00 %

Program Service Expense

0.95

0.94

0.01

1.06 %

Gross Ratio

A

A

A

A

Membership Dues

0.23

0.25

( 0.02 )

-8.00 %

Publications

0.14

0.11

0.03

27.27 %

Continuing Education/Training

0.17

0.15

0.02

13.33 %

Certification Servicess

0.16

0.16

0.00

0.00 %

AHIMA ‘s fiscal analysis indicates that the organisation in a comparatively strong fiscal place. In comparing, AHIMA ‘s entire assets are $ 25,048,052 and the American Association of Colleges of Pharmacy ( AACP ) , a comparable organisation, reported entire assets of $ 5,492,560. AHIMA ‘s entire gross was $ 17,305,548 in comparing to AACP ‘s entire gross of $ 9,002,468. AHIMA ‘s debt ratio is besides less than one which indicates the organisation ‘s assets are financed through equity instead than debt. Expenses increased reasonably with a 7 per centum addition but were away set with a important 13 percent growing rate in gross and fiscal support. The addition in gross allowed the organisation to demo a positive cyberspace from operations. The addition in stock lists and a negative stock list turnover growing rate indicates that AHIMA is non efficaciously traveling stock list through its system. AHIMA should reexamine its selling scheme and techniques to find why entire plus turnover is diminishing.

Despite a lessening in plus turnover, return on assets improved significantly. Improved plus turnover indicates that AHIMA is gaining more from stock list than the twelvemonth prior. The nest eggs index increased which signifies AHIMA is in a better place to add to its net assets. The industry criterion of greater than one as a nest eggs index indicates the organisation is efficaciously adding to its net assets. The plan service disbursal is good above the industry criterion of 65 per centum for a non-profit-making organisation which indicates the bulk of support is used for plan intents. All of AHIMA ‘s gross ratios indicate a successful growing rate with the exclusion of rank dues. Membership dues gross merely had a little lessening which may be due to a response to the recession. Community members may hold opted non to pay inordinate rank fees.

Internal Factor Evaluation ( IFE )

The Internal Factor Evaluation Matrix ( IFE ) is a strategic direction tool used as an internal audit to measure the organisation ‘s functional countries of concern. The IFE identifies AHIMA ‘s internal strengths and failings. Each factor is assigned a weight runing from 0.0 to 1.0 much like the system used with the EFE matrix. Higher weights are assigned to factors with the most consequence on the organisation. Leaden tonss above 2.5 signify that the organisation has a strong internal place.

AHIMA ‘s IFE

Key Internal Factors

Weight

Rating

Mark

Strengths

A

A

A

Different Membership Levels

0.1

4

0.4

Extensive Database of Industry Information

0.25

4

1

Professional Publications

0.1

4

0.4

Excellent Customer Service

0.2

4

0.8

Offer Discounts on Textbooks

0.1

4

0.4

Annual Conventions & A ; Exhibits

0.15

4

0.6

Failings

A

A

A

Excessive Membership Fees

0.05

1

0.05

High Cost Continuing Education Training

0.05

1

0.05

Entire

1

A

3.7

AHIMA ‘s IFE mark of 3.7 agencies that the organisation ‘s internal place is solid and rivals are non likely to supply a immense menace. AHIMA is particularly strong in pull offing an extended database of relevant industry information. A high mark in this factor means the organisation is a “ go-to ” to research, instruction, and resources. The organisation has many strengths to help in the promotion of wellness information direction including offering discounted texts and publications every bit good as one-year conferences to advance the industry.

A suggested betterment would be to cut down the cost of the active rank fee every bit good as brand go oning instruction more low-cost. A decrease in cost will set the organisation more in line with monetary values that are being offered by comparable organisations. If cost of preparation and rank has already reached its bare lower limit, AHIMA ‘s educational plans should seek eligibility for federal fiscal assistance, scholarships, and grant chances offered by the federal authorities.

AHIMA ‘s Current Strategy

AHIMA has ever worked toward the promotion of the HIM industry. To help in such promotion, AHIMA became a portion of two joint ventures. AHIMA partnered with the Commission on Accreditation for Health Informatics and Information Management Education ( CAHIIM ) . CAHIIM is an organisation that accredits Health Informatics ( HI ) and Health Information Management ( HIM ) educational plans ( Commission on Accreditation for Health Informatics and Information Management Education [ CAHIIM ] , 2010 ) . AHIMA partnered with CAHIIM for the interest of AHIMA members seeking commissioned Masterss, baccalaureate, and associate grades in the HIM industry. There are a big figure of higher instruction HIM plans but merely a choice few have been approved by both AHIMA and CAHIIM. The AHIMA-CAHIIM partnership benefits wellness information direction community members by doing known the educational plans that are approved and may take to an AHIM enfranchisement.

AHIMA besides partnered with the National Cancer Registrars Association ( NCRA ) to develop a plan for community members that are interested in prosecuting a malignant neoplastic disease register profession. AHIMA and NCRA developed a plan that allows alumnuss to be officially trained by AHIMA in readying for the Certified Tumor Registrar ( CTR ) enfranchisement offered by NCRA. A CTR course of study has been developed and is virtually delivered by AHIMA. Candidates that successfully complete AHIMA ‘s CTR preparation plan and run into other specified standards are eligible to sit for the CTR enfranchisement.

AHIMA ‘s current partnerships and other related variegation methods are effectual because the organisation is able to offer members extra resources necessary for the HIM Industry. AHIMA ‘s largest gross generator is member services which allow members entree to HIM information and research, occupation posters, province degree rank entree among other benefits. AHIMA ‘s scheme to besides market text editions and other HIM media was a strong move because it enhanced AHIMA ‘s overall services. Publications are necessary in readying for professional credentialing every bit good as for care of such credentialing. Members are offered extremely competitory pricing for industry related stuff.

Although dearly-won, AHIMA may see the distinctions scheme. The HIM Industry is in great demand of a standardised electronic wellness record. AHIMA would hold to do a important investing in research and development to bring forth such a valuable merchandise. The electronic wellness record would necessitate adaptability across the board to be considered competitory. This would intend any medical establishment, irrespective of location, would be able to synchronise their current medical record system with the new system. If successful, AHIMA would non merely have a competitory advantage over rivals in the industry but besides an advantage over the Information Technology Industry every bit good.

The Boston Consulting Group ( BCG ) Matrix

The Boston Consulting Group ( BCG ) matrix will compare AHIMA ‘s divisions to each other and find the comparative market portion place and industry growing rate of each division. This analysis is cardinal because it identifies AHIMA ‘s hard currency flow and single demands of each division. Each division is placed in one of four quarter-circles in the matrix. Quadrants I is for divisions with low comparative market portion but compete in a high growing industry. Quadrant II is for AHIMA ‘s divisions with the greatest possibility of growing and net income. Quadrants II is for divisions with high comparative market portion but compete in a low growing industry. The concluding quarter-circle is reserved for divisions that have both low relation market portion and compete in a slow or no growing industry. As AHIMA continues to progress and implement new schemes, divisions may switch from quadrant to quadrant.

AHIMA ‘s BCG Matrix

Division

Grosss

Net incomes

% Net incomes

RMSP

IG Rate %

Membership

4,087

3,513

0.56

35.5

20.1

Publications

2,432

1,034

0.17

11.2

11

Certification Servicess

2,838

1,684

0.27

15

15.7

High Medium Low

High 1.0.50 0.0

Certification Publications

Servicess ( 27 % ) ( 17 % )

Question Marks

I

Membership ( 56 % )

Stars

Two

+20

Medium

Cash Cattles

Three

Dogs

Four

0

Low

-20

AHIMA ‘s BCG matrix indicates that AHIMA is runing with a important sum of net income. AHIMA has first-class chance for growing if the organisation decides to utilize purchase more. The HIM industry is expected to quickly turn and AHIMA is in a strong fiscal place to capitalise on the industry ‘s fast growing. As indicated in the BCG matrix, the bulk of AHIMA ‘s net income is generated by its rank. As the industry grows, AHIMA should increase the organisation ‘s enlisting attempts to go on to hike rank Numberss. AHIMA presently holds 35.5 per centum of the comparative market portion of HIM professionals associated with a professional organisation. AHIMA ‘s cupboard rival, AAPC, holds more than 59 per centum of the comparative market portion. AHIMA may necessitate to set its selling run to get new ranks from members of other organisations who may be seeking double association every bit good as pupils and professionals seeking initial association.

Strengths, Weaknesses, Opportunities, and Threats ( SWOT )

AHIMA ‘s SWOT matrix nowadayss many chances and schemes to get the better of the organisation ‘s listed failings. The bulk of AHIMA ‘s chances are pupil related. AHIMA offers industry respected enfranchisements that will do recent alumnuss more competitory when seeking employment. AHIMA ‘s enfranchisement degrees range from high school to maestro ‘s degree grade demands which create a big mark audience. AHIMA should see a temporarily reduced priced rank run to co-occur with the sulky economic system. A impermanent decrease in monetary value is an effectual agencies of increasing rank and retaining current members. With really few menaces, the organisation ‘s opportunities of uninterrupted betterment are about inevitable.

AHIMA ‘s SWOT Matrix

Strengths

Failings

1.

Name acknowledgment

1.

Membership fees

2.

State degree associations in add-on to national degree

2.

No immediate enfranchisement trial tonss ( RHIA test )

3.

Assorted rank degrees

3.

Certification exam base on balls rates low

4.

Professional publications

4.

Limited figure of enfranchisement tests offered

5.

Annual conventions / exhibitions

5.

Low rank Numberss ( in comparing )

6.

Academic resources

7.

Professional credentialing

8.

Career guidance

9.

Job arrangement aid

10.

Certification exam base on balls rates high

Opportunities

SO Schemes

WO Schemes

1.

Non-college edge high school alumnuss

1.

Recruit non-degree high school alumnuss for proficient calling options ( S6, S7, S9, O1 )

1.

Adjust rank fees to suit late unemployed / underemployed ( W1, O2 )

2.

College alumnuss

2.

Recruit college alumnuss for grade required credentialing ( S6, S7, S8, S9, O2 )

2.

Increase figure of enfranchisements offered ( W4, O3 )

3.

Expanding HIM industry

3.

Move RHIS test to similar proving platform of all other tests to let immediate trial consequences ( W2, O7 )

4.

Retain members who have lost and/or seeking employment

5.

Automate all trial tonss

Menaces

SO Schemes

WT Schemes

1.

Other Professional Associations

1.

Continue to publicize & amp ; advance services ( S1-S9, T1 )

1.

Price rank fees to be more competitory ( W1, W5, T1, T2 )

2.

Sluggish economic system

The Strategic Position and Action Evaluation ( SPACE ) Matrix

The Strategic Position and Action Evaluation ( SPACE ) Matrix identifies possible aggressive, conservative, defensive, or competitory schemes that AHIMA may prosecute. The matrix is made up of four quarter-circles with axes that represent internal dimensions and external dimensions. The internal dimensions are fiscal strength ( FS ) and ( CA ) competitory advantages and the external dimensions are environmental stableness ( ES ) and ( IS ) industry strength ( David,2009 ) .

AHIMA ‘s SPACE MATRIX

Degree fahrenheit

Conservative +6 Aggressive

aˆ? Improve client service +5 aˆ? Increase figure of enfranchisements offered

aˆ?Increase intra-industry selling +4 aˆ? Found an HIM University/College

+3

+2

+1

CA 0 IS

-6 -5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5 +6

-1

Defensive -2 Conservative

aˆ? Liquidate the least profitable section -3 aˆ? Reduce rank fees

aˆ? Sell aged receivables -4 aˆ?Improve upon current HIM engineering

-5

-6

Einsteinium

AHIMA ‘s SPACE MATRIX

Fiscal Strength Ratings

Low stock list 3.0

Gross increased by 13.09 % 2.0

Current ratio increased to 4.11 1.0

6.0

Industry Strength

Certifications extremely recognized in industry 2.0

Industry is spread outing quickly 2.0

AHIMA certified more than 35 % of industry credentialed professionals 1.0

10.0

Environmental Stability

Technology promotions puts personal wellness info at hazard of conveying breached -4.0

Increased demand for wellness related services due to pamper boomers aging -2.0

Federal authorities push for electronic wellness records in 5 old ages or less -1.0

-7.0

Competitive Advantage

AHIMA provides services to all provinces and Canada -1.0

Organization has a big rank base -2.0

Many occupation chances require AHIMA enfranchisements -2.0

-5.0

Decision

ES Average is -7?3= -2.35 IS Average is 10.0?3= 3.33

CA Average is -5?3= -1.66 FS Average is 6.0?3= 2

Directional Vector Coordinates: x-axis: -1.66+3.33= +1.67

y-axis: -2.35+2= -.35

Harmonizing to the SPACE Matrix, AHIMA should prosecute competitory schemes.

Structure, Core Values and Culture

AHIMA has formed a divisional construction organized by merchandises and services to assist command cardinal operations. As indicated in AHIMA ‘s BCG Matrix, the organisation is broken down into four chief divisions. The benefit of this type of construction is the easiness of adding extra divisions and the effectivity of implementing schemes needed. This construction sets the foundation for AHIMA ‘s civilization. The civilization embodies a sense of stableness and productiveness. There is a low turnover employee rate which indicates an first-class degree of occupation satisfaction. AHIMA ‘s civilization represents a stable and inviting environment. There is a low turnover employee rate which indicates an first-class degree of occupation satisfaction. The organisation values are clearly focused on puting a high criterion to further a healthy environment.

AHIMA already has a brilliant civilization meaning excellence set into topographic point doing it a challenge to better upon it. Employees are offered generous benefits and fringe benefits including:

Health benefits

Flexible disbursement histories

Fitness centre ranks

Incentive compensation wage

Particular acknowledgment plans

Public transit verifiers

Retirement investings

Education reimbursement

Continuous preparation

Reduced summer hours work agenda

Paid holidaies

Vacations

Personal/Sick leave

Flex clip

Subject Parkss price reduction

To go on to do AHIMA ‘s vision a world I would implement the nucleus values unity, teamwork, professionalism, and be aftering for the hereafter to construct upon the organisation ‘s civilization already in topographic point. Employees representing the organisations current nucleus values are rewarded with acknowledgment and inducements. This is an first-class manner to actuate employees and I would go on to praise employees with desirable behaviour as a support of nucleus values.